Churchill Downs has unveiled the new 2012 logos for the 138th Kentucky Derby and Kentucky Oaks to be held on May 4th and 4th, 2012. The new logos were designed by SME Branding. The New York City firm has designed the official logos since 2009. Churchill Downs has already begun selling the new line of authorized merchandise which can be purchased from www.KentuckyDerbyStore.com.
The signature colors for the 138th Kentucky Derby are royal blue and green. The logo features a Thoroughbred racing under the Twin Spires and also contains golden horseshoes and a red rose. The 138th Kentucky Oaks logo features a woman with a stargazer lily in her hat. There is also a golden horseshoe with another lily inside. The signature colors are navy blue and pink. The colors were chosen based on predicted spring fashion trends.